Streaming Video Blog

Thanks to a partnership with streaming video firm Livestream, customers using Brightcove Inc. ’s online video platform will now be able to easily record and publish their live videos.

Using newly released Livestream APIs, the companies have developed a way for customers to feed their pre-recorded live video streams into the Brightcove video management system. Customers can also use any custom video players or templates that have been built through Brightcove for new live streams, ensuring the same user experience, whether a stream is live or on-demand.

Not only will customers be able to manage videos from Livestream like any other video asset, but the relationship will also allow them to use the same reporting, analytics, and monetization tools for those videos as for those that are directly uploaded into the Brightcove platform.

While most customers use Brightcove’s platform to manage and distribute on-demand video content, the partnership gives the company an easy way to attack the live video market. Previously any customers that wanted to feed live video into the Brightcove system needed to bring their own live encoding system to do so. Now they can simply feed into Livestream’s live video platform.

“Many of our customers are becoming more and more intrigued by the possibility of doing live streaming,” says Chris Johnston, Brightcove’s director of technology partnerships.

While the companies worked together on technical integration through Livestream’s APIs, there is not a sales or marketing aspect to this partnership — so customers that want to feed live channels into their Brightcove libraries will need to sign up for accounts with both companies.

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