Why Hulu Succeeded as Other Video Sites Failed
Why were so many people in the technology world wrong about Hulu? It was an idea that seemed like a relic of the worst excesses of the dot-com era: a portal for content run by a joint venture of media companies. Could any venture have more going against it?
Portals, of course, are passé in a world where search engines point people to content spread all over the Web. Who needs professional content when users make their own? And if there is anything more clueless than a big media company, the Silicon Valley wisdom goes, it is a joint venture of several media companies bound to undercut one another with crossed agendas.
Yet Hulu, founded in March 2007, is triumphant when most other video sites have languished.
Why were so many people in the technology world wrong about Hulu? It was an idea that seemed like a relic of the worst excesses of the dot-com era: a portal for content run by a joint venture of media companies. Could any venture have more going against it?
Portals, of course, are passé in a world where search engines point people to content spread all over the Web. Who needs professional content when users make their own? And if there is anything more clueless than a big media company, the Silicon Valley wisdom goes, it is a joint venture of several media companies bound to undercut one another with crossed agendas.
Yet Hulu, founded in March 2007, is triumphant when most other video sites have languished.
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